So you’re the seller, you have a factory, and you have your own brand. Now what? How can you stand out in such a crowded marketplace? Where do you begin? As an Amazon seller, how can you boost your sales even more? For that, many Amazon sellers have found success by selling on Alibaba rather than just on Amazon alone or just on their website directly. Here are the reasons why people choose shipping from alibaba to amazon.
The Inventory Procurement Process
Many Amazon sellers have found that dealing with Alibaba is a valuable asset to their business. Alibaba offers a wide range of products, and it is often cheaper than buying from your manufacturer or even from other retailers. In fact, it has been reported that some manufacturers will sell to you for less on Alibaba than they would on Amazon alone.
People choose shipping from alibaba to amazon because the shipping process Is cheaper shipping from China directly to customers in the U.S. is considerably cheaper than sending an item all the way across the country or across the world and then back again.
This means less of your profit margin goes toward transportation costs as well as fewer headaches and delays on your end. With all these benefits, it’s not hard to see why some sellers choose to ship from Alibaba to Amazon.
The Product Sourcing Process
The process of searching for and finding products to sell on Amazon has been likened to looking for a needle in a haystack. For example, if you are an apparel seller on Amazon, you’ll have to go through many different websites, continuously search for new brands, read descriptions, and hope that the item will sell well.
But on Alibaba and other marketplaces like it, it’s easy to find relevant products. All you have to do is use their search engine or browse through one of their categories. You also won’t need to sift through irrelevant results when you can narrow your search by category or by using specific keywords in your query.
The Branding and Marketing Process
Lastly, brands that are just starting out will find it difficult to build a brand name in a new market, especially if they have never sold products in that country before. One way to do this is by selling on both Amazon and Alibaba. On Amazon, your products will be seen by customers familiar with the site.
On Alibaba, your products will be seen by customers who are more unfamiliar with Western e-commerce sites. This way, you’re able to reach as many potential customers as possible. This can help you get your brand out there so that more people recognize it when they eventually do see it elsewhere online or in person.
