When you started your small business, you likely focused on the products or services you’d offer. You poured all of your energy into creating the perfect product. However, a great product isn’t always enough to keep your customers coming back. Promoting a socially responsible workplace will not only please your customers but also positively impact the world. Here are three easy ways your small business can get on the path to corporate social responsibility.
Use Renewable Energy
Renewable energy resources are good for the environment and your bottom line. Save on electric bills with solar or wind power. There is an upfront investment involved, but the initial cost is worth it in the long run. If you’re unable to commit to running fully on one of these power sources, start by supplementing and adding more over time.
Giving back to the community you operate in is a great way to show customers you care. Assign a day each month for your employees to get out of the office for a few hours and donate their time. Clean a local park or volunteer at a food pantry. Visit with local nursing home residents. Your efforts don’t need to be grand; small gestures that help your neighborhood will compound over time. When you give back, you’ll help your neighbors and gain their trust as customers.
Choose a cause that’s important to you and reflects the core values of your business. Commit to donating a portion of your proceeds to your chosen cause. It doesn’t have to be huge. Even 1% of profits can add up over time. Customers will feel proud that their money is helping others.
By using renewable energy, volunteering or donating a portion of your proceeds to a good cause, you’ll show your customers that you care. When you start being socially responsible from the beginning of your small business journey, it will quickly become part of your company’s DNA.