One of the most effective ways to generate leads is to network with other professionals in the industry. Real estate professionals will often refer their clients to their colleagues and friends, and the more you network with them, the more likely you are to generate leads. Volunteering and attending art walks are great opportunities to network and introduce yourself. If you’re a new agent, it may be helpful to participate in community events and volunteer for local organizations. Again, the more exposure you get, the more likely people will introduce themselves to you. To learn more, head out to Vulcan7.com
Building a personal brand
One way to generate more leads as a new real estate agent is to market your unique expertise and personal brand. Millennials have become increasingly demanding and expect more from brands. To attract them, brands should have a human element. According to a Millward Brown study, brands with well-defined personalities attract the ideal client more easily. Creativity, confidence, and openness are the most desirable traits for brands in North America.
When constructing your brand, determine your target audience. Are you trying to attract everyone? It might be tempting to appeal to everyone, but that’s not the best way to build your brand. Be more targeted. To develop more leads, appeal to specific people, and avoid a broader audience. Here are some tips to help you build your brand:
Buying targeted ads on social media
Using Facebook’s advertising capabilities, you can target potential clients directly with ads on Facebook. When your ads appear, people will be prompted to subscribe to your email list or visit your landing page, and you can collect their contact information if you have a website. You can also leverage the power of blogging to drive traffic to your website and demonstrate your knowledge of the local real estate market.
Facebook is the best platform for generating leads for new agents, but you must understand the ins and outs of the social media platform. Facebook’s ads allow you to target both buyers and sellers, which is a great option if the organic reach is limited. Buying targeted ads on Facebook can yield an impressive ROI, especially if you target people looking to buy or sell a home.
Geographic farming
While you might be a novice in the real estate industry, geographic farming is a proven method for generating leads. By carefully selecting a geographic area to dominate, savvy sales professionals can make their target market their focus. In addition, they can easily outpace their competitors by focusing marketing efforts on a small, manageable region. Here are some tips for implementing geographic farming as a new agent.
Select a neighborhood. Select one that you enjoy. Once you’ve decided on a neighborhood, make a plan to approach residents. Hang door hangers and introduce yourself to neighbors and engage in conversations. You should see a 50:1 ratio with this strategy. A single touch per month can lead to one transaction. Over time, this can add up to numerous new clients.
Setting up a website
As a new agent, generating leads through your website is a key part of your marketing plan. While you can find leads through manual outreach and in-person connections, having your website is critical to generating leads. In addition, while not all leads are social media users, you should include your website URL on any marketing materials you create, including social media profiles and blog posts.
A simple, easy-to-use real estate website can be a key part of your marketing strategy. Even if you’re new to the industry, you can create a high-converting real estate website with the right tools. Ultimately, your website should generate leads and fill your sales funnel. While some agents spend years perfecting their lead generation websites, it’s never too late to start your own. By evaluating your website’s performance over time, you can adjust and optimize it to generate more leads.
Using a lead-generation platform
A lead-generation platform for real estate leads is a great way to get exposure as a new real estate agent. Prospective buyers and sellers use various online resources to find a home to buy or sell. Zillow is one of the top places to find such properties. By becoming a Zillow Premier Agent, real estate agents get their names and contact information displayed on listings. Potential customers can then contact a real estate agent directly for additional information.
Inbound lead generation services refers to contact with strangers by cold calling or sending sales prospecting emails. While outbound lead generation involves contact with existing customers, pushing a sale to a stranger can be disingenuous. In this case, you should use an online lead-generation platform with preset follow-up funnels. This way, you can see which leads will most likely convert to actual sales.
