Building brand awareness is an important part of your marketing strategy. One way to get your name in front of clients is through content marketing. You can use blogs to educate readers, highlight your key services and, most importantly, land your website at the top of search results pages. In this blog, we’ll look at the steps to find keywords and create content that brings leads to your website.
Evaluate Competitor’s Content
The first step is to find topics your business can write about. There are likely many ideas that immediately come to mind, but choosing the best ones can be tough. It’s helpful to head to your competitor’s websites to see what they’re writing about.
Your top competitors will give you an idea of what topics your audience is interested in. You don’t have to copy their ideas exactly. (In fact, you should always put your own spin on a topic.) It will simply show you if your ideas are on par with what’s already in the marketplace.
The next step is to find your keywords that support lawyer SEO. These might be legal terms, “how to” terms or other common questions about your field. The keyword you choose should match the topic you want to write about. This makes it easier to include the keyword naturally in your blog.
There are various keyword research tools that can help you find target keywords, such as Ahrefs, SemRush or Moz. You can also find keywords simply by using Google. Whatever you type into the search box is considered a keyword. So you can type in words or phrases you think your audience might be searching and see if relevant blogs come up.
Format Your Blog
Before you start writing, it’s advised to create a detailed outline of your blog so you can ensure proper SEO formatting. When Google determines search rankings, it’s looking for articles that directly answer specific questions. Its web crawlers determine how well you meet this criterion by scanning the HTML code on your site.
To clearly demonstrate you have the answers users are looking for, you need to create a hierarchical structure in your content. That means using headings and subheadings to divide the information in your blog post. If you want to go one step further, you can arrange your headings and content in a question-and-answer format.
For example, a heading might be “What is a subpoena” and the section explains the definition and when subpoenas are used.
Write Your Content
Now that everything is outlined with a clear structure, you can start writing! Remember to use your keyword in the meta description, title, at least one heading or subheading and as often throughout your content as you can accomplish naturally.
Avoid keyword stuffing. When you insert your keyword awkwardly or too often in your blog post, Google will flag it as keyword stuffing and it hurts your SEO ranking. Only use the keyword where it naturally fits and sounds normal in your content.